Case Study overview
How we helped DocMorris turn YouTube into a performance channel
What does DocMorris do?
DocMorris is one of Europe’s largest and most trusted online pharmacies, helping people manage their health more conveniently. From prescription fulfilment to medical advice, DocMorris is building the digital infrastructure for accessible, patient-centred care in Germany and beyond.
In addition to its core e-commerce offering, DocMorris has been a pioneer in digitising prescription workflows—paving the way for wider adoption of the E-Rezept and integrating it into modern health journeys.
Their challenge? To shift perception from “online pharmacy” to full-service digital health provider—while continuing to grow efficiently through high-performance, high-volume advertising.
How did we help?
Humble&Brag partnered with DocMorris to run two concurrent campaign tracks: high-budget performance marketing to promote their digital prescription services, and brand campaign flights designed to build long-term awareness and trust in DocMorris as a healthcare partner.
By managing both strands simultaneously, we could ensure consistent messaging, cross-channel learnings, and optimal creative efficiency—while avoiding the typical silos between brand and performance teams.
This wasn’t just about ad operations. It was about building a system that could prove YouTube’s value in both reach and results.
Performance campaigns: proving YouTube’s efficiency
DocMorris needed to hit ambitious targets for prescription sign-ups and app installs—without relying exclusively on Meta or TikTok. Our job was to see whether YouTube could drive performance at scale, without sacrificing CPA.
We rebuilt the campaign architecture, implemented tracking across all relevant platforms, and developed a flexible testing system for ad creatives. By fine-tuning campaign structure and creative rotation, we consistently came in under CPA targets. This wasn’t a one-off spike. It was sustained performance, proving that with the right setup, YouTube can compete toe-to-toe with the best performance platforms out there.
Brand campaigns: orchestrating full-funnel media
At the same time, DocMorris was running a major brand campaign aimed at increasing awareness and trust around their digital prescription and online pharmacy services.
We managed the YouTube component of this media plan—handling everything from asset upload and platform setup to budget pacing, optimisation, and reporting. Working alongside DocMorris’ brand and media teams, we designed a flighting strategy that complemented the performance campaigns.
The result? Greater reach than projected, stronger view-through and engagement rates, and cost efficiencies that allowed budget to stretch further.
The Results
📈 Performance campaigns that consistently beat CPA targets, proving YouTube’s strength as a conversion channel
📊 Brand campaign flights that exceeded planned reach, efficiency, and engagement metrics
💡 A harmonised approach to media, with brand and performance campaigns managed in sync to maximise total funnel impact
📽️ Creative and campaign strategy guidance, helping DocMorris get more from their assets
🔁 Multi-channel coordination, integrating YouTube with Meta, TikTok, and Google to ensure consistent messaging across platforms
The Work
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