Case Study overview
How we helped an expert facilitator design and launch her flagship course
What does Dee Scarano do?
Dee Scarano is a seasoned facilitator, UX expert, and trainer who has worked with top agencies like AJ&Smart and educational platforms such as CareerFoundry. Having facilitated for major companies and trained countless professionals, she saw a gap: experienced facilitators—especially freelancers—needed a path to differentiate themselves and elevate their impact beyond the basics. Dee’s mission is to help mid-level and advanced facilitators become truly in-demand by honing their skills, presence, and business approach.
How did we help?
Having worked with Dee previously—at AJ&Smart and CareerFoundry—we partnered again to bring her course to life. We began with a strategy workshop, identifying her differentiators: advanced-level training for facilitators seeking career growth. We then co-created her course, recording all modules and hero videos.
To market it, we built a strategy centered on her engaged LinkedIn audience. We launched a webinar series with Jakub Michalski, a freelance webinar expert, driving sign-ups, which were repurposed into YouTube content. We also created additional ads. Beyond that, we developed the concept and wireframe for the website, wrote copy, designed the funnel, and developed a free training offer to expand her lead base.
The Results 🎯
🎥 A full, recorded course that elevated her offering.
📊 A webinar strategy that converted her LinkedIn audience into leads.
🔗 Repurposed webinars into valuable YouTube content and lead magnets.
📈 Paid ads that drove targeted course traffic.
📝 Website funnel copy that increased conversions.
🎯 A free training funnel that expanded her audience and sales pipeline.
The Work
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