Research is integral to growth and success on YouTube. Understanding the competitive landscape, and what your potential audience are searching for and engaging with is vital to generating your initial traffic on the platform.

Humble&Brag have grown out numerous high performance YouTube channels for a range of companies, and have developed replicable systems, processes and tactics to successfully audit the existing content landscape relevant to your area of operations. We will help you produce the high-impact video concepts that will drive your channel and your business forward.

An effective content strategy on YouTube will make or break your efforts on the platform.

Understanding what YouTube can do for your business and how to incorporate it into your existing marketing funnel efforts will ensure an exponentially increasing flow of low-cost organic traffic.

YouTube is a long-term, evergreen play – Understanding what the platform values and how to cater to that with your content is key. Our in depth workshops, video briefs and production styles will give your team a fantastic head-start.

We will take you through the key considerations relating to a YouTube content strategy, equipping your team with the knowledge, tactics and direction to create impactful and long-lasting content strategies that will serve your business for years to come, and quickly reward the initial investment.

Building an audience and fanbase that will grow and engage for years to come.

How do you effectively plan for a video shoot? What does a project management workflow look like for a video? What are all the considerations when shooting for YouTube?

There are a lot of moving parts to a standard YouTube production…

From sourcing reliable and expert talent, undertaking competitor research, optimizing the scripting to cater to audience engagement as well as platform ranking, capturing thumbnail images, and ideating on titles.

We streamline the process. Having produced and published hundreds of videos over the years, we know a thing or two.

We’ll guide you and your team through all the essentials. Ensuring a streamlined project management process, and well planned projects that will set your content up for success.

Give your content ‘triple A’ levels of polish and shine. We will show you how to out produce your competitors and generate top quality audio visuals consistently, to a range of budgets, without having to go to film school…

Good looking video, and professional sounding audio separate the ‘wheat from the chaff’ on YouTube. Represent your brand in the best way possible at every stage of your video production process.

We supply you with detailed set up instructions, kit lists, recommendations and editing tactics to ensure your video is looking and sounding fantastic!

Engaging viewers for 10+ minutes is no easy task… Trust us.

How can you ensure your audience doesn’t find your content boring? And that they are able to extract the most value from your video? Editing is a true art form, but there are some fundamental principles that a lot of brands miss when starting out on YouTube.

We share detailed workflows and tactics to ensure your audience is kept engaged from start to finish, resulting in improved session times, and average view durations. This in turn promotes your content to a much wider audience, doubling down on the impact and reach of your brand on the platform.

Editing doesn’t have to be scary, or an expensive outsource. We’ve got you covered if you don’t have your own editor in place!

We offer our best practices when it comes to finding reliable creative professionals to undertake video production, and how to instruct a brief workflow if using these external producers.

Gauging the quality and effectiveness of video content in the post production stages is of the utmost importance.

We’ve produced hundreds of hours of video content over the years, working with a range of creative video professionals and motion graphics experts.

We’ll provide you with the checklists and feedback workflows to ensure your video hit their target every time in terms of quality, pacing, informational value and audience engagement. 

We have proven systems and documentation that we’ve refined into easy to manage and cost effective freelancer and creative producer workflows.

“The thumbnail will only take 5 minutes, right? Just screenshot part of the video and slap on the company logo?” Wrong! We cover the indepth considerations and creative assets you need to prioritize when packaging up your content for distribution.

We’ll also share and demonstrate how one video can be turned into articles, Shorts, Carousels, Performance Ads and much more.

The Distribution elements are some of the most important elements to focus on with YouTube. And can ultimately gate-keep success for your content on the platform, and across other socials.

Crafting ‘click-winning’ packaging is a skill, and our thumbnail workshops will put your team on the front foot when it comes to understanding viewer psychology and intent.

Which video generated the most amount of attributed leads last month? What content is driving that blog article further up the Google SERP rankings? Don’t know? We’ve got you covered…

Tracking what content has generated impact for you is fundamental to everything that excites Humble&Brag about YouTube and video.

We’ll show you how to use YouTube as a lead magnet, driving organic, tracked traffic to your blog / website / short course / sign-up form etc.

Not only that, but we’ll show you how to build a marketer friendly dashboard, pooling your key analytics and stats to share with your wider team and key stakeholders.

Elevate your video returns with vital data coming in in real-time, on the daily.

YouTube has some of the most mature and detailed reporting elements of any content based platform. Dive deep into the key metrics to document and focus your efforts on.

We’ll showcase how to identify runaway videos that go well beyond simply the view or subscriber metrics. Decipher more complex metrics and measure impact and viewership over the long-game.

We’ll showcase how the YouTube analytics page can become your content’s North Star, replicating wins, jumping on emerging trends or topics, and double down on your audience’s preferences and tastes.

Win big by understanding this effective and powerful reporting system, and track your successes over the weeks, months and years to come!