YouTube is your company’s most neglected marketing channel.
We want to change that.
SCALING YOUTUBE CHANNELS SINCE 2008
CareerFoundry
AJ&Smart
Babbel
WHY YOUTUBE SHOULD MATTER TO YOU
Let’s get the obvious out the way. YouTube is where the world watches video.
An audience of over 2.7 billion people, every single month
92% of US-based internet users access YouTube weekly—and 62% daily!
YouTube is the second largest search engine in the world
AND WHY IT MATTERS FOR YOUR MARKETING MIX
It’s the channel that keeps on giving
Unlike other social channels, YouTube doesn’t just reward the work you did today. It’s the channel which just keeps on giving. That video we produced two years ago? It’s still driving qualified traffic, leads and, yes, revenue … every single day.
It’s a multi-channel and multi-format platform
From Shorts to Lives to Long-Form, and from Organic and Viral to Paid Ads and Influencer campaigns, YouTube supports a host of formats and channels that fulfill your marketing goals—whether community building, conversion, brand awareness, lead nurture—or all of the above.
It can be the source of all socials
Still want to launch (or relaunch) the other Socials? No problem—all the video content can be readily repurposed to take the Instas and the Tiktoks of the world by storm. Crack your content strategy for YouTube, and you’ll have cracked your overall content strategy.
HOW CAN HUMBLE&BRAG HELP ME?
We’ve scaled multiple channels to hundreds of thousands of subscribers, millions of views, and driven tens of millions of euros in revenue.We’ve been there, done it, got the t-shirts 👕
Whether you want Humble&Brag to scale your channel for you, or you want to learn how to do it yourself, we’ve for you covered.
STORIES OF SCALE
Can a single video help drive your company’s growth? Hit play on the clips below to hear a few short stories and tall tales about exactly that.
SCALE YOUR BUSINESS WITH THE FULL-SERVICE H&B STUDIO
We’ve devised replicable systems for research, strategy, production, delivery, measurement and analytics so that you can run YouTube with the same performance mindset as any other channel.
We’ve packaged these into our Social Video Sprint and our Social Video Sub for any company looking to launch and scale their YouTube channel. To find out more about how it works, delve deeper or book a discovery call with us.
BECOME A CERTIFIED SOCIAL VIDEO EXPERT WITH THE H&B ACADEMY
Social media is video-first. The creator economy has shifted to embrace short and long-form video formats over statics and text. Commerce, as ever, has been slow to catch up. Humble&Brag has developed its courses to help brands and individuals close this gap—and tap into otherwise untapped growth.
Learn every step to launching and scaling your company’s YouTube channel, from the basics of channel branding to advanced video optimization techniques and the integration of the platform into your broader GTM strategy.
WHO SHOULD WORK WITH HUMBLE&BRAG?
We focus on start-ups and scale-ups who don’t possess the resources or the expertise to produce and grow through video.
Even though video creation has become more accessible, most start-ups and scale-ups struggle across the entire cycle of research and strategy, production and distribution, tracking and analytics.
This means that businesses with good products and good ideas fail to scale because they can’t develop the dynamic, impactful marketing necessary to stand out from the crowd.
This is the problem we’re here to solve 💫
JOIN THE HUMBLEWEED COMMUNITY
Oh, and you’re very welcome to join our Humbleweed Community of YouTube experts and aspiring experts. It’s free, fun, and packed full of the kind of cutting-edge social video chat you’ll love.