Strategy Workshops
From Positioning to Launch 🚀

Whether you’re launching a YouTube channel, going to market for the first time, or transforming how your business creates and distributes content—our workshops give you the strategic clarity to move fast and move right.

SHOW ME THE WORKSHOPS!

SHOW ME THE WORKSHOPS!

BOOK YOUR WORKSHOP

BOOK YOUR WORKSHOP

why workshops?
why workshops?

Strategy is the foundation on which you build

Strategy is the foundation on which you build

Whether you're launching a channel, going to market, or rethinking how your business shows up online—clarity comes before content.

Whether you're launching a channel, going to market, or rethinking how your business shows up online—clarity comes before content.

We’ve seen it over and over: teams that skip the strategic groundwork end up spinning their wheels—producing content nobody watches, launching products nobody’s looking for, or scaling channels with no clear positioning.


Our workshops are designed to fix that. In a single focused session, we work through the hard questions—who you’re really for, what makes you different, and how to turn that clarity into a plan you can actually execute.


No fluff. No 50-slide decks that collect dust. Just sharp, practical strategy—built with you, in the room.

LEARN MORE

LEARN MORE

LET'S TALK

LET'S TALK

How we work

What you walk away with

One focused session. Real decisions made. A strategy you can act on before the week is out.

Maybe you're still wondering if YouTube is the logical next channel for you? Simple answer: yes, it is.
Here's why.

1

CMO experience, not agency advice

Ed has owned real marketing budgets, made real positioning calls, and lived with the consequences. The frameworks here aren't theoretical. They're what worked under genuine growth pressure, inside real companies.

1

CMO experience, not agency advice

Ed has owned real marketing budgets, made real positioning calls, and lived with the consequences. The frameworks here aren't theoretical. They're what worked under genuine growth pressure, inside real companies.

1

CMO experience, not agency advice

Ed has owned real marketing budgets, made real positioning calls, and lived with the consequences. The frameworks here aren't theoretical. They're what worked under genuine growth pressure, inside real companies.

2

You leave with a plan, not a PDF

Every workshop ends with concrete decisions made and a practical roadmap you can act on immediately. We run sessions as working sessions, not presentations. You're in the room building the strategy, not getting talked at about it.

2

You leave with a plan, not a PDF

Every workshop ends with concrete decisions made and a practical roadmap you can act on immediately. We run sessions as working sessions, not presentations. You're in the room building the strategy, not getting talked at about it.

2

You leave with a plan, not a PDF

Every workshop ends with concrete decisions made and a practical roadmap you can act on immediately. We run sessions as working sessions, not presentations. You're in the room building the strategy, not getting talked at about it.

3

Strategy you can actually execute

Most strategic advice lives in decks that gather dust. We build strategy with execution in mind from the first minute. That means its specific, realistic, and matched to your team, your budget, and your stage.

3

Strategy you can actually execute

Most strategic advice lives in decks that gather dust. We build strategy with execution in mind from the first minute. That means its specific, realistic, and matched to your team, your budget, and your stage.

3

Strategy you can actually execute

Most strategic advice lives in decks that gather dust. We build strategy with execution in mind from the first minute. That means its specific, realistic, and matched to your team, your budget, and your stage.

why us?

Built by operators. Not consultants.

Edward Wood

Strategy & Marketing Leadership

Ed has spent his career scaling companies from the inside. As Head of Content at Babbel he built content into a major acquisition channel. As CMO at CareerFoundry he grew the business 15x in four years. He's since co-founded Humble&Brag, which hit six figures in its first year of operations. The strategic frameworks in these workshops come directly from those experiences.

Edward Wood

Strategy & Marketing Leadership

Ed has spent his career scaling companies from the inside. As Head of Content at Babbel he built content into a major acquisition channel. As CMO at CareerFoundry he grew the business 15x in four years. He's since co-founded Humble&Brag, which hit six figures in its first year of operations. The strategic frameworks in these workshops come directly from those experiences.

Edward Wood

Strategy & Marketing Leadership

Ed has spent his career scaling companies from the inside. As Head of Content at Babbel he built content into a major acquisition channel. As CMO at CareerFoundry he grew the business 15x in four years. He's since co-founded Humble&Brag, which hit six figures in its first year of operations. The strategic frameworks in these workshops come directly from those experiences.

Calum Russell

Creative Direction & Growth

Calum has built and scaled content channels for some of Berlin's most ambitious startups, growing audiences to hundreds of thousands of subscribers. He brings creative direction, production thinking, and a deep understanding of what actually makes content perform. In workshop sessions he translates strategy into creative that teams can execute.

Calum Russell

Creative Direction & Growth

Calum has built and scaled content channels for some of Berlin's most ambitious startups, growing audiences to hundreds of thousands of subscribers. He brings creative direction, production thinking, and a deep understanding of what actually makes content perform. In workshop sessions he translates strategy into creative that teams can execute.

Calum Russell

Creative Direction & Growth

Calum has built and scaled content channels for some of Berlin's most ambitious startups, growing audiences to hundreds of thousands of subscribers. He brings creative direction, production thinking, and a deep understanding of what actually makes content perform. In workshop sessions he translates strategy into creative that teams can execute.

Our Workshops
Our Workshops

Find the right workshop for you

Find the right workshop for you

Half-day and full-day sessions. In-person in Berlin or remote. Real strategy work, not slide decks.

Half-day and full-day sessions. In-person in Berlin or remote. Real strategy work, not slide decks.

Founder Strategy Workshop

Positioning, narrative, channel strategy — all in one session. Designed for founders who need to get sharply clear on who they serve, what they stand for, and how to build inbound demand from day one.


You'll leave with:

→ A sharply defined positioning statement you actually believe

→ Clarity on your ideal customer and their real problem

→ A content-first strategy to generate inbound demand

→ Pricing and offer framing that reflects your value

Growth Strategy Workshop

You have a channel — or a business — but growth has stalled. This session brings the strategic thinking that scaled Babbel and CareerFoundry and applies it directly to your situation.


You'll leave with:

→ A full market and channel audit with honest diagnosis

→ Your highest-leverage growth opportunities ranked

→ A content-led growth strategy matched to your budget and team

→ Clear metrics and a measurement framework

YouTube Launch Workshop

You know YouTube is an opportunity. This session gives you the complete strategic foundation to launch with confidence so your first 90 days are deliberate, not experimental.


You'll leave with:

→ A clear audience definition and content positioning.

→ Competitive landscape analysis and gap opportunities

→ Your channel architecture and content pillars

→ A 90-day publishing plan ready to execute

after the workshop

What clients say after their workshop

a wise brag

"Working with Humble&Brag helped us take what we do and bring it to a whole new level."

"Working with Humble&Brag helped us take what we do and bring it to a whole new level."

"Working with Humble&Brag helped us take what we do and bring it to a whole new level."

Clara Hahn

Founder of Fired Up GmbH

who is this for?

Book a workshop with Humble&Brag if ...

rocket

You're a startup that's built the product but hasn't cracked distribution yet

rocket

You're a startup that's built the product but hasn't cracked distribution yet

expand

You're an established business that knows digital is the future but doesn't know where to start

expand

You're an established business that knows digital is the future but doesn't know where to start

delete

You're a freelancer or creator who's great at the craft but struggling with the business side

delete

You're a freelancer or creator who's great at the craft but struggling with the business side

adjust

You’ve tried doing YouTube in-house and realised how tough (and expensive) it is to do well

adjust

You’ve tried doing YouTube in-house and realised how tough (and expensive) it is to do well

cottage

You're committed to long-term marketing success, not just quick wins

cottage

You're committed to long-term marketing success, not just quick wins

rocket_launch

You want to work with people who've actually built and scaled the things they're advising on

rocket_launch

You want to work with people who've actually built and scaled the things they're advising on

Contact Us

Let's work together

Write us a message

Detailed information on how we handle user data can be found in our privacy policy.

Or book an intro call

Get started with a free 30 minute intro call to say hello, discuss your needs, and decide if we’re a good fit.

BOOK YOUR INTRO CALL

Write us a message

Detailed information on how we handle user data can be found in our privacy policy.

Or book an intro call

Get started with a free 30 minute intro call to say hello, discuss your needs, and decide if we’re a good fit.

BOOK YOUR INTRO CALL

Write us a message

Detailed information on how we handle user data can be found in our privacy policy.

Or book an intro call

Get started with a free 30 minute intro call to say hello, discuss your needs, and decide if we’re a good fit.

BOOK YOUR INTRO CALL

Faq

Common questions, answered.

Everything you need to know before booking.

How is this different from hiring a consultant?

Who actually runs the workshop?

Can we run the workshop remotely?

How quickly can we get started?

What do I need to prepare before the session?

Do the workshops lead into your YouTube retainer?

Faq

Common questions, answered.

Everything you need to know before booking.

How is this different from hiring a consultant?

Who actually runs the workshop?

Can we run the workshop remotely?

How quickly can we get started?

What do I need to prepare before the session?

Do the workshops lead into your YouTube retainer?

Faq

Common questions, answered.

Everything you need to know before booking.

How is this different from hiring a consultant?

Who actually runs the workshop?

Can we run the workshop remotely?

How quickly can we get started?

What do I need to prepare before the session?

Do the workshops lead into your YouTube retainer?