Why is YouTube such an effective business marketing tool? How can you get started on the platform? And what are some of the tangible benefits to having an established presence on the platform?

In the first module of the Humble&Brag YouTube Academy, we’ll share with you why YouTube is such an effective tool for marketing and customer engagement. 

You’ll learn a range of pretty staggering statistics about the platform and where it’s going, as well as discovering some real world success stories, rooted in businesses daring to leverage YouTube for their marketing purposes – and winning big…

This module will provide a full introduction to the benefits and requirements of YouTube, as well as equip you with the tools and tactics to start taking your initial steps on discovering what content could best fit your business goals on the platform.

This module comes with a series of on-demand video content, as well as downloadable templates and a ‘how-to’ slide deck guiding you through every step.

Learn how to effectively brand your channel with high-quality artwork and branded elements. 

You’ll discover the range of customer touch points available on the standard YouTube platform, as well as how to best leverage these areas to further your brand’s message and engage with your audience 1:1. 

We’ll provide you with a range of templates for different creative tools, as well as the best practices for setting up your channel consistently inline with your existing brand assets. Covering channel artwork and profile images, to accommodate at home (TV) and mobile viewership.

Undertaking effective research on the platform is integral for continued success on YouTube. 

Ascertaining where the flow of attention is directed, and how to best tap into that attention on (potentially) a crowded topic area is key to success. 

In this module, we’ll go deep on the various ways to undertake research on YouTube, looking both at the competitor landscape and content quality and messaging. 

You’ll learn how to chart out a research initiative that will better inform your content and platform strategy. 

We’ll also share information on some of the free and paid tools that can assist you with these tasks, and how to best communicate that on to your creative teams or freelance producers.

What forms the backbone of an effective YouTube strategy? It’s the content itself…

We’ll take everything you’ve learned so far and start applying that into a manageable and impactful content strategy. Giving direction, confidence and your first results in the process!

You’ll learn how to identify key topics / titles to create, as well as the production processes and project management timelines you’ll need to sustain your content efforts for the long-term, avoiding creative or production related fatigue, and building and growing your key metrics over time.

YouTube content, if done right, compounds very well over time – We’ll fast-track your abilities and save you the guess work on what content to go all in on!

It’s inevitable with YouTube content that some kind of Audio / Visual equipment is required. But you’d be surprised just how easy it is to get started producing purposeful and impactful content.

We’ll cover the content set ups for a range of budgets, ranging from equipment that you may very well have in front of you right now, to the camera and lighting equipment that will elevate your content well past what your competition is capable of.. 

We’ll break down the equipment and visual styles we’ve achieved so far with our own content on YouTube, what was used, and how, as well as showcasing some results from very low-fi productions that might surprise you… 

We’ll provide purchase lists for a range of budgets, as well as some guides to the fundamentals of video capture, audio and lighting. Skip on 4 years of Film-School and dive into this module.

YouTube is host to a multitude of video and non-video formats…

We’ll showcase the benefits and requirements of the main media types available to you, and how this can be anchored effectively in your content strategy. 

Understand the difference between Shorts, and long-form, live events and community tab posts. 
You’ll get a full breakdown of each type of content, as well as production recommendations and best practices for each.

Learn how to batch produce a range of formats quickly and cost-effectively.

We’ll also discuss how the different types of content can permeate into your wider marketing efforts across a range of platforms and channels – from existing social media channels to blog articles and live events funnels.

YouTube can form the basis of an effective SEO strategy for your business, ranking in Google search in both main page results and the video tab, with timestamps, chapters and video transcripts being pivotal to such rankings. 
Appearing top of search results on the channel is also vital, by catering to Keyword search intent, you can position your brand front of mind and ahead of the competition.

This module will dive deep into YouTube SEO and the required video optimisation, giving you a framework and template to follow when it comes to creating high-ranking content that wins the click on both YouTube and Google.

How do you build an audience on the platform? And what does ‘good’ look like when it comes to engagement?!

Winning returning viewership from your audience is key to success. It means your content is relevant and useful to your base.

We’ll showcase the many opportunities for customer touch-points on YouTube, how to best leverage these and what tactics you can implement to make your audience feel included, valued and a part of your brand’s journey.

We’ll also showcase the different features of the platform that lend themselves well to community building, both on and off YouTube.

YouTube has some of the most comprehensive analytics systems of any content platform around today. Once you’re up and running with content you’ll start generating a wealth of viewer data to further inform your content and direction. We can help you decipher what’s important, how to track it, and what it means for your content and production practices.

Get smart and learn what to double down on using detailed data, in tandem with audience input and insights. Refine your process and output as you go. Listen to the date and your channel will go far! Leverage our analytics templates to chart monthly growth and engagement.

What makes a successful YouTube video? How can this then be applied to your productions?

We’ll look at some of the best techniques to plan and produce winning content, best optimised for the platform. 

Diving deep into both technical and non-technical aspects of video optimisation that will elevate your content, engage your audience, and form the basis of a successful strategy across YouTube and your wider video integration efforts.

YouTube is one of the most generous platforms when it comes to revenue generation.

From AdSense, to brand deals and memberships, we’ll showcase the various ways you can generate significant revenue from the platform for your business, often returning production costs and investment in a relatively short period of time. 
Content you created and published 3+ years ago can still generate significant recurring monthly revenue. And when you reach a reputable size on the platform other brands and channels become a more viable source of collaboration, partnership, and revenue generation.

We’ll showcase the ins and outs of all this, equipping you with the ability and understanding to create purposeful content that drives revenue for the long-term, as well as how to leverage other creators in your area of operation to generate revenue.